Yearly Archive for 2004
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12.30.2004
Do Your ShareWhen charged with the task of creating a campaign to spread the word about cleaning up Birmingham’s air, Big utilized a lighthearted look at yesterday to address this serious issue of today. Big identified a need to divide the multiple messages that the Regional Planning Commission had outlined, making separate ads, each with a singular [...]
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Where Fear LivesIt’s Halloween, 2008. Life-size Elvira cut-outs have appeared in every newsroom across central Alabama. How? Big put them there.
When Atrox Factory Haunted House first approached Big Communications, they had been handling their own creative for years. And they had done a good job with slogans such as “A mind is a terrible thing to [...]
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12.29.2004
It Takes A City To Build A BrandNothing brings city officials, economic development groups, and citizens together like a Big idea. The Birmingham Convention & Visitors Bureau is Big Communications oldest client, and over the years Big has developed campaigns that have been highly successful in generating tourism to Birmingham. But when the CVB approached Big late in 2007 about updating its [...]
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Books-A-Million Web PromotionBooks-A-Million prepared to launch its new and improved online home – months after competitors Barnes & Noble and Borders had done the same – the retailer wanted to launch campaign that would strengthen the brand by making online shoppers aware of just how many book titles and genres are available through booksamillion.com. Big opted to [...]
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Cooper Green Mercy HospitalAnyone who has been to Cooper Green Mercy Hospital understands the level of passion, dedication and heart the doctors, nurses and staff put into their work. The problem facing Jefferson County’s hospital for under- and uninsured residents was that this level of care was not being adequately communicated to the public. Enter the “Heart of [...]
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08.19.2004
Hospital Taps Big Agency to Improve its ImageBig Communications is taking Cooper Green places it hasn’t been before.
The Birmingham News
Michael Tomberlin, News staff writer
The Birmingham advertising and public relations firm is launching ads this week casting Cooper Green Hospital in a way that overcomes its “not-so-positive image,” Big chief John Montgomery said. The public awareness campaign aims to elevate Cooper Green beyond [...]