Yearly Archive for 2009
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12.31.2009
Free Day in BirminghamIn the spring of 2009, Big was approached by our oldest client The Greater Birmingham Convention and Visitors Bureau about trying to increase hotel bookings. It was a challenging time period for travel as the economy was still very speculative and people were watching budgets closely. To combat this emotional wariness, we knew we would [...]
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12.30.2009
The Freakiest Ads of 2009It’s the close of another year and of course it’s time for those endless lists of the year’s best/worst. Hopefully, you have already checked out Jessica Vance’s list of her favorite ads this year on our blog.
Well, I’m taking a different approach. I came across a list on adfreak.com of the top 30 freakiest commercials [...] -
12.28.2009
Rebranding could broaden hall of fame’s appealIt’s almost a museum inside a museum.
Tucked away upstairs in a back room of the Alabama Music Hall of Fame are numerous items that have been donated since the museum opened in 1990.
Climb a ladder and you are greeted by an old two-track, Scully one-fourth-inch tape recorder and a Mellotron keyboard.
David Johnson, executive director of [...] -
12.26.2009
Find Your ElfThe Holidays are a time for magic and mystery. A man with a belly and white beard can fit in a chimney and 500 pound reindeer are known to levitate, so why can’t a 6’2” elf be stationed at Colonial Brookwood Village?
In 2008, Big first introduced Woody the Elf when we created a TV campaign [...] -
12.23.2009
Wrapping up the Year with the Best Ads: Part 2The second edition of our recap on the Wall Street Journal article of the Best Ads of 2009 features two social media advertisements that deserve just a little more attention before year end.
Burger King’s Friend Killer App by Crispin Porter + Bogusky
With the idea of wanting a Whopper more than your friends, Burger King’s [...]
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12.21.2009
Wrapping Up the Year with the Best Ads: Part 1With 2009 coming to a close, it is time to pay homage to some of the greatest ads of this year. A recent Wall Street Journal article recapped the best in viral, video, and social to get our creative juices flowing into 2010.
Hyundai Motor America by Omnicom Group’s Goodby Silverstein & Partners
Pitch: A Super Bowl [...] -
12.15.2009
Mars vs. VenusThe other day I had to go to the doctor. I dread the doctor. Not because of the check up part, but because of the two hours one can waste waiting on the 15 minute appointment.
To kill time I read Glamour, a women’s fashion magazine, in the main waiting room. It was full of tips [...] -
12.04.2009
How did they know we had a big day coming up?Recently some members of the account team traveled to Mobile for a new business pitch. While there, we stayed in the Hilton Garden Inn, which I picked mainly because of the sleep system the company is always raving about. Maybe I’m a sucker for a good marketing campaign.
Anyway, Libby and I road together [...] -
11.25.2009
Movie Magic Puts Elf in BrookwoodYou may have seen the holiday TV ads for Colonial Brookwood Village featuring everyone’s favorite elf, Woody Elfman. Today’s Birmingham News gives you a behind-the-scenes look and tells you just how the Big Communications creative team brought Woody to life at Brookwood. Check it out:
Be friends with Woody Elfman on Facebook or follow him on [...]
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11.19.2009
Making of ElfCreating the 2009 Find Your Elf Campaign for Colonial Brookwood Village was no small task considering the amount of special effects needed to bring John Montgomery’s antique elf to life.
First we had to get the actor in position and shoot his movements to get the body/frame in place.The white dots are more than a fashion [...]