Yearly Archive for 2009
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11.18.2009
Coke spreads happiness around the worldWhat makes you happy? Coca-Cola wants to know.
Expedition 206 – a year-long travel expedition sponsored by Coca-Cola- launches Jan. 1st with three travelers setting out with one goal in mind- find out what makes people happy. These three travelers are attempting to visit the 206 countries and territories where Coke is sold in 365 [...] -
11.13.2009
Should we skip Christmas this year?As we all begin to assess our bank accounts and credit limits to determine our Christmas purchases perhaps we should think about something- have we lost the meaning of Christmas?
Wait- I am not going to go down the religious road with this one, but there are some interesting facts that show Americans are headed the [...] -
11.09.2009
Elfin MagicA behind the scenes look at our recent holiday shoot for Colonial Brookwood Village.
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11.03.2009
Mountain Brook Campaign Sees SuccessMountain Brook Chamber is seeing positive results based on the ‘Welcome to Mountain Brook’ campaign launched by Big Communications.
We were excited to work on this campaign and did our best to maximize their budget in an effective way. Through our smart media placement and tailored creative, we began to see positive results.
First signs of success [...] -
10.30.2009
Creativity Gets You EverywhereWith Halloween tomorrow, I was contemplating creative costume ideas when it dawned on me that the best costumes don’t come in a package. The ones that will win the contests and wow your friends are the ones that take some thought and creativity.
The same is true with advertisements. The ones that will catch your eye [...] -
10.22.2009
Lovin LeviWe often talk to clients about brand touch points. Anytime a consumer interacts with your product there is a chance to enhance the brand experience. At each touch point there is an opportunity to remind the consumer what your brand is all about. From customer service reps to in-store promotions companies work hard to make [...]
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10.16.2009
When to keep your mouth shutI was thinking today about how opinionated a CEO should be allowed to be. When you are in charge of a company, should you still be allowed to speak your mind on anything and everything when your name is likely associated with company as a whole?
A good example of this is an interview Wall Street [...] -
10.12.2009
Test Driving Employees?A recent article in Business Week this week really got me thinking.
Entitled, “Test-Drives in the C-Suite”, the article explores the new trend of companies putting potential employees through “test-drives” before hiring them. The test drive is similar to an internship where the position lasts a few weeks or months before a hiring decision is made.This idea [...]
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10.09.2009
Ingenious albeit fraudful marketingWith most lunch entrees in the $30-40 range at New York restaurant Maloney and Porcelli, the upscale locale tended to pick up a lot of business from large companies with expense accounts.
With the recession affecting businesses large and small, the restaurant soon saw a decline in sales as expense accounts were tightened. That’s when innovation [...] -
10.08.2009
Have advertisers gone too far with retouching ads?As I opened my browser this morning, I couldn’t help but read more about a story that appeared on my Yahoo! homepage entitled “Model photo sparks controversy: Airbrushing allegations over a Ralph Lauren ad have prompted a heated feud”. Initially, I didn’t understand what all the fuss was about—at least until I scrolled down and [...]