Yearly Archive for 2010
-
06.03.2010
Cute? Or Creepy? You Be the JudgeWith the “goo-goos” and “ga-gas” of little ones flooding the office halls, it’s no wonder that employees at BIG still have babies on the brain. If you weren’t already aware, two of our team members welcomed newborns into their families these last couple months. Just yesterday Robin brought in “Woody”, her bundle of joy. Needless [...]
-
05.15.2010
Big’s Mobile Airport Campaign Written Up in Photo District NewsOur I FLY MO campaign’s innovative use of photography, landed Big a mention in Photo District News. Big thanks to photographer Jason Wallis
Full article below:
Small Market Production, Big Market Inspiration: Jason Wallis
Major retailers and other national clients aren’t the only ones hiring photographers to shoot still and video for the same assignment. Local clients [...] -
05.14.2010
When it comes to social media, almost everyone has jumped on the bandwagon. From consumer goods to banks, insurance agents to churches, politicians to fictional characters, there isn’t any category excluded.
And in the PR world, we come close to tweeting, posting, liking, forwarding and embedding everything a client does. But as this video shows, [...]
-
05.07.2010
Batting Against Breast CancerThis Mother’s Day weekend MLB is celebrating their second annual ‘Batting Against Breast Cancer’ campaign. On Sunday, players will use specially made pink Louisville Slugger bats along with pink wristbands and other accessories in an effort to bring awareness to breast cancer.
Last fall I posted on the NFL’s ‘Crucial Catch’ campaign where they did a [...] -
05.05.2010
Know ItCollege women are four times more likely to be victims of sexual assault.
Based on this statistic, Big designed a campaign for Verizon Wireless’ use called Know It Forward, a statewide campaign designed to build awareness about the issue of sexual assault among college-aged students. Know It Forward was a multi-tier effort that included TV, [...] -
04.22.2010
Pet PromotionMost people who know of the interworkings here at Big are aware that we have had a recent influx of babies. And I’m not just talking about Robin and John’s new children. Three of us have adopted new dogs within the last few months, myself included.
Ever since bringing my pup home from the Greater Birmingham [...] -
04.14.2010
Dixie Carter finally gets to heavenWe were all very sad to hear of the passing of our old friend Dixie Carter this past Saturday evening. We have lost a true Southern spirit and I lost a very special friend. I first met and worked with Dixie on a UAB MedWise event in 1994 and we hit it off. [...]
-
04.09.2010
New IN guide out in time for Indy race, tennis eventBy Roy L. Williams — The Birmingham News
April 08, 2010, 5:30AM
The ‘Taco Truck,’ parked on West Valley, is one of several Birmingham-area hotspots in the IN guide. (The Birmingham News / Frank Couch)The truck bearing the moniker “Taqueria Guzman” doesn’t look like much.
But Taqueria Guzman, better known as the “Taco Truck” has gained a loyal [...] -
03.26.2010
Scaring the Text Out of YouThe buzz about texting and driving is everywhere, but I have heard little about this video from August of last year. Made to convince British teens of the dangers of texting and driving, the ad features strong scare tactics and a spine-chilling realness.
Wonder what would happen if we played something like this in America? [...]
-
03.19.2010
More BirthdaysI have a new favorite advertising campaign. New is a relative term since it has been running for about a year now, but I have seen more of it lately and have found it inspiring and clever.
The American Cancer Society launched their new ‘The Official Sponsor of Birthdays’ campaign this time last year. It is [...]