It’s certainly not every day that Bo Jackson visits your office, but it’s a far bigger event when Bo gives you a shout out live on ESPN. We could try and describe it, but why do that? You know how awesome it is.
Starting at about the 3:14 mark, Bo talks about the coalition of volunteers put together to make this thing successful, and he proceeds to mention Big in the company of great brands like Trek, Nike and Lance Armstrong. That’s some pretty outstanding company.
Here’s the clip from ESPN last night: