Today, Big got a little visit from one of the greatest athletes of all time – Bo Jackson. Bo is in town to kick off Bo Bikes Bama, a five-day, 300-mile bike ride across Alabama to raise money for communities still struggling to recover from the April 27, 2011 tornadoes.

As most of you probably know, Bo is a Alabama boy at heart. He grew up in Bessemer, graduated from Auburn and still has many family members who live here. So when the tornadoes took the lives of nearly 250 of our neighbors last year, Bo knew he needed to do something to help his home state. Nine months later, he had the support of Lance Armstrong’s management team (Capital Sports & Entertainment) as well as TREK and Nike. Click here to watch a video about it.

In February, we received a call asking if our public relations team could help spread the word about Bo’s ride in Alabama, and we immediately jumped on board. You might say Big is an old acquaintance of Bo: he worked with us on a promotion for the Birmingham Convention and Visitor’s Bureau several years back. But for us, this was more about the chance to work with an icon like Bo Jackson: it’s about the chance to do something with meaning that helps our community and our state. Hey, it’s like our mission statement says: making a difference while making a living.

So, since we’re in the promotions frame of mind, we’d like you to do more than just read about it here on our blog. We’d love for you to join us in support of Bo as he takes on this great challenge. And here’s how you can help:
1. Make a donation at or text BOBIKES to 50555 to donate $10.
2. You can also join Bo for the last leg of his ride in Tuscaloosa on April 28 and help celebrate the conclusion of Bo Bikes Bama at the Tuscaloosa Amphitheater.
3. Tell others to do the same.

All contributions will benefit the Governor’s Emergency Relief Fund.

And if you want to get a behind-the-scenes look at Bo Bikes Bama, follow @BigComSays on Twitter as we travel with Bo’s team this week. You can also get updates from the man himself at @BoJackson or @BoBikesBama.

We salute Bo for thinking big and taking on this huge endeavor to support the state of Alabama.