This morning, our very own Mark Ervin, Chief Branding Officer here at Big, was on “Good Day Alabama” with Janice Rogers to discuss some of the more intriguing commercials that will air during Super Bowl XLVII this Sunday.

Some of the recurring culprits will be back this year. The E-Trade talking baby and the Budweiser’s Clydesdales will make an appearance, as will GoDaddy.com spokeswoman Danica Patrick.

There will be plenty of other star power for this year’s commercial slate as well. We’ll see “Gangnam Style” mastermind Psy eating Wonderful Pistachios, comedian Tracy Morgan drinking Mio Fit, and Willem Dafoe (playing the devil) cruising with Kate Upton and Usher in a Mercedes CLA.

Hyundai will be taking their celebrity partnership to the next level by featuring both a brand new Flaming Lips song and the band members themselves in the commercial. Additionally, Hyundai will give away 100,000 free downloads of the song from their website.

Here in Birmingham, Big Communications will be getting involved with local spots for two of our clients. Go Build Alabama and Brookwood Medical Center will both have spots showing throughout Central Alabama during the game. We’d love to tell you more…but you’ll just have to watch.

Check out Mark’s interview below: