South By Southwest started as a small, local music festival. Now, it’s grown to become the largest (and only) cultural event of its kind in the nation.
For ten days in March, musicians, filmmakers, and interactive experts of all kinds from around the world gather in Austin, Texas to engage and indulge in social engagement at the highest level.
It only makes sense that an advertising agency would want to be in the midst of all that craziness, right?
That’s what we thought. So, for the first time in years, our president John Montgomery led the westward charge and brought along a handful of young interactives to experience all that SXSW has to offer.
Rather than pooling all of our newfound knowledge into one long-form recap, we decided to let Big’s SXSW representatives tell their stories in their own words.