BIRMINGHAM, Ala. – As reported by The New York Times this morning, Birmingham creative communications agency, Big Communications, announced today that its Chief Brand Officer, Mark Ervin, has been named an agency partner.
The appointment comes at a strategic time for the company, which is expanding its content-driven service line for its existing and potential client base.
“We are a dynamic and talented group of people here at Big, and as we continue to grow the areas of our content-driven teams and how they integrate across the agency, Mark’s appointment is a natural fit,” said John Montgomery, President of Big Communications.
According to Montgomery, Big’s expanding content marketing services and digital strategies allow companies and organizations to reach customers and other audiences through the creation of and distribution of relevant, valuable and shareable content containing messages which advanced brand goals and drive results.
“We create connections to brands, whether through traditional public relations, social channels or paid media. Content Marketing is not just about producing content, it’s about how it completes the entire brand experience,” said Montgomery.
Montgomery founded Big Communications in 1995 and announced initial partner and Chief Creative Officer, Ford Wiles, in 2008. Montgomery and Wiles agree the decision to add Ervin as a third partner is motivated by the agency’s recent growth – and prioritization of content-driven services for represented brands.
“Mark has a deep understanding of our culture and has been a part of its growth success and evolution. His continued leadership and experience on the brands we serve are essential to where we are headed,” said Wiles.
The announcement of Mark Ervin as a new partner was included in The New York Times’ “Accounts and People of Note in the Advertising Industry” on October 6.
About Mark Ervin
Since joining Big in 2010, Ervin has been a driving force behind some of the company’s most lauded work – from branding a recruitment campaign for the skills trade industry to conducting public perceptions research of Gulf Seafood after the Deepwater Horizon oil spill in order to develop messaging and strategic efforts for the award-winning Alabama Gulf Seafood brand.
Ervin has more than 13 years of experience in defining brands across an array of spectrums, crafting messaging and guiding them to achieve campaign-specific goals and objectives. He has lent his expertise to such names as Verizon Wireless, Ford Motor Company, Home Depot and Made in Alabama, among others.
A Samford University graduate with a B.A. in Journalism/Mass Communications, Ervin has received top honors in the advertising field, including being named 2011 Copywriter of the Year by the Alabama Advertising Federation’s Birmingham chapter and receiving the 2013 Firewall Award, which recognizes an individual excelling at communication, diplomacy and organization.
About Big Communications
Big Communications is a Birmingham-based full-service advertising and public relations agency specializing in digital and content creation, media strategy, grassroots marketing and promotions. The agency’s diverse client list includes national, regional and local companies with an emphasis on healthcare, education, workforce development, economic development, tourism and Southern brands. For more information about Big, visit www.bigcom.com.