In our digital world of responsive web pages, paper seems a bit, well, archaic.

Between Snapchat, Twitter, tablets, Apple watches, and apps, choosing print over digital in the world of advertising can seem like a choice made only by someone who is living in the dark ages.

Thankfully for this print lover, that’s not the case. And in an effort to continue our quest as masters of our craft, we set up a “lunch and learn” here at Big just for our graphic designers with one of our favorite print reps and paper reps to talk specifically about designing for print.

Here are our three biggest takeaways from the session.