Branding
Remember, a brand is not what “we” say it is, it’s what “they” say it is. Every agency has a name for it, some have a trademarked fancy name for it, and a few even have a copyrighted, only to be used in seven states, patent-pending workshop to go along with it. Sure, there is a lot more to brand development, brand architecture, strategic brand positioning and brand management, than just whiteboards and good smelling markers – we just also believe that it doesn’t have to be overly complicated. Branding is about finding connections between what the product is, what customers think and how you want it to be perceived. So, making connections for your brand is exactly what we do.
Public Relations
When you need people talking about you, you need to be talking to us.
Building and managing relationships throughout the Southeast is something we’ve been doing well for over twenty years. We strongly believe that earned media is just as important as paid media. We also believe it takes a lot more work than just sending out a well-typed news release to earn your place in today’s saturated media world. From kits and conferences to passes and releases, we work with the press to get media working for you. If promoting your brand through event marketing, social media or publicity are the best way to get your message out, we make it happen. And if the public opinion you need to influence happens to be within your own company; well, we can help you make a big impression on them too.
Creative
The quest for the holy grail, the exploration for atlantis, the search for the elusive dryer sock are all dull in comparison to our relentless pursuit to find your next big idea. We have been very successful at helping clients not only solve their marketing and advertising challenges, but in also discovering big ideas to strengthen their brands and grow their businesses. We believe the Big secret to our success is curiosity, ingenuity, tenacity, and coffee – lots of coffee.
Media
If an ad appears in the world and the most optimal target isn’t around to see it, does it make a difference? We believe not. With today’s limited marketing budgets, the pressure is on to make every penny do more than it’s ever done before. That’s why we believe sometimes the big idea for your next campaign may just be in how we choose to reach the right person; because, when you’re not talking to people who want to listen – you’re just making noise.