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America’s Next Top SupermodelQUIN?
No doubt about it, you’ve probably seen Old Navy’s commercials featuring the talking mannequins. I’m not saying they are going to win “commercial of the year” in my book, but I definitely think they are attention-grabbers and sometimes kinda funny.
As an Old Navy customer, I receive weekly emails from the company. Most often I delete them, but the one I got today really caught my attention. Old Navy is on a search to find the next “Supermodelquin” for a chance to win $100,000 and be molded into a mannequin to be cast in the company’s commercials!
Here’s what I like about the contest- to enter the contest, customers go into Old Navy stores all over the country and snap a full-legnth pic posing with one of the stores’ mannequins. Next, you upload the photo onto the website and America gets to vote on their favorite pic. The pic with the most votes wins the prize.
I think this is a great promotion for the company. It’s fun, easy and interactive- the key elements to any good promotion. I’ve learned from experience that promotions have to be simple enough for people to participate in and they need to enjoy doing it. And the online voting aspect gives everyone a chance to be involved which increases brand awareness. Those who have entered the contest will encourage their friends and family to go on the site and vote for their pics. Kudos to Old Navy for a great idea!
There’s only 6 days left to go in the store and take your best pic. Check out the contest at www.iwannabesuper.com.
-Danielle K.
