archives
Batting Against Breast Cancer
This Mother’s Day weekend MLB is celebrating their second annual ‘Batting Against Breast Cancer’ campaign. On Sunday, players will use specially made pink Louisville Slugger bats along with pink wristbands and other accessories in an effort to bring awareness to breast cancer.
Last fall I posted on the NFL’s ‘Crucial Catch’ campaign where they did a similar campaign. One area where the campaigns differ, is the MLB’s public relations effort recognizing ‘Honorary Bat Girls’. This PR initiative recognizes inspiring women acting as breast cancer survivors, advocates and supporters. The bat girls are voted on by an all star panel and winners ‘will take part in pregame activities, be honored during an on-field ceremony, and receive pink MLB merchandise and two tickets to her club’s Mother’s Day celebration game or another home game in May.’
As with the NFL’s campaign, the bats and other pink accessories can be sold to benefit the Susan G. Komen foundation. Can’t wait to see the boys pretty in pink this weekend.
- libby sexton.
