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When it comes to advertising, sometimes it is not so much about what you say, as where you say it. A smile came across my face when I saw this article about Amtrak’s newest advertising at O’Hare International Airport.
Placed inside the bins used for personal items at screening checkpoints is their advertisement saying, “Wear mismatched socks – we’ll never know.”
Another ad reads- “Upgrade to coach,” comparing the coach environment of the train to the cramped standards of airlines.
“Our goal here is to get a smile from passengers and also get them to think twice about going through the frustration of flying, or driving,” Amtrak spokesman Marc Magliari said. “Amtrak most often is the most comfortable way to travel. Some would say more civilized.”
The ads are set to run through March and are an effort to push Amtrak’s 50 trains that service Chicago daily.
-Jessica V.
