Swimsuit enthusiasts to take a mobile leap
Only the devoted “fans” of Sport’s Illustrated Swimsuit issue would be committed enough to take the virtual leap into the world of barcodes.
Promotional barcodes will begin to appear in late January in Time Inc. titles like Time, People and Fortune as well as on Las Vegas hotel room keys and NYC subway car ads.
Lovers of the swimsuit issue who snap a picture of the barcode will see pictures of this year’s newbie models.
The barcode technology is from JagTag and was tested by SI in June of last year.
JagTag’s most prominent use of this technology to date was for a Nike ad campaign at an extreme sports competition. Fans could scan codes on posters at the event to get athlete videos, pictures, and fan data.
See the MediaWeek article on SI’s Swimsuit Issue here.
-Jessica V.
