The Grammy’s first steps into social media
The Grammy’s stretched their social media reach this year with a presence on Twitter, Facebook, and YouTube in addition to an iPhone app, but an article by PRNewser askes, “Was it enough?”
I must say that their Twitter-presence was a great addition. They retweeted celebs reactions like the ones below and up-tp-the-minute coverage of what was happening.
RT @zacbrownband: Wow! Best New Artist & the performance. Thank you, Academy! about 2 hours ago from web
RT @taylorswift13: I will remember this night, this celebration, the screaming and hugging of people I love. The words on cards of hotel … about 2 hours ago from web
RT @jason_mraz: Sitting in the crowd a Grammy winner. Numb in whelm. Grateful for ten years of fan support. Thank you. I’ll follow up w … about 15 hours
RT @britneyspears: On my way to the Grammys. Can’t wait to see all the performances! -Britney
As I followed the #Grammys postings, I would have liked to see them interact with the public though. A response to so many people asking who the female singer with the curl during the Les Paul tribute, how did Ke$ha and Justin Berber get paired together, and what was Kanye’s reaction to Swift’s win.
So what could the Grammy’s learn from their endeavor into social media? PRNewser makes three suggestions. One: offer exclusive content like backstage outtakes or additional musical performances; you could easily take clips from rehearsal or backstage madness that fans would love to peruse. Two: hire prominent bloggers to keep up with the up-to-date content such as Stereogum. Three: Offer celeb tweeters a spot on your website with a Twitter feed or liveblog.
Jessica V.
