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Who You Are

Analytical. Insightful. Objective. The Digital Analyst should be a digger, a problem solver, & a person who loves crunching numbers. He/she must also have a keen attention to detail & a love for internet (the whole thing), data, trends, & an insatiable desire to out-think the status quo.

He/she needs excellent written & oral communication skills, well-developed problem-solving skills, a collaborative spirit, & an impeccable eye for detail. An ability to manage multiple projects in a fast-paced environment is critical. This person should have experience in data management, insight development, media reporting, social media reporting, &/or quantitative analysis. This is a mid-level position that supports Brand Planners, Content Strategists, Media Buyers, & Digital Operations. This position reports directly to the Content Strategy Lead.

What You Do

The Digital Marketing Analyst is a linchpin position within the agency that sits at the junction of paid & earned marketing efforts. He/she is responsible for not only analyzing the success of our individual posts/buys & campaigns, but he/she also puts together the quantitative & qualitative recommendations required for Big to improve its performance against digital KPIs. Additionally, this individual acts as a resource in research opportunities, utilizing their analytical skills to provide valuable insights & resulting recommendations based on behavioral trends.

Responsibilities

Data

  • Plan, design, & create data visualizations that clearly communicate campaign results for KPIs & other metrics of interest
  • Work Collaboratively with media team & other departments to create data sets for use in visualizations, machine learnings, & other applications
  • Monitor data warehouse health & maintain live data sets to ensure consistent data uptime
  • Maintenance of automated reporting dashboard

Reporting and Analysis

  • Identify suitable measurements & KPIs according to client objectives
  • Plan experiments & offer internal analysis for A/B testing
  • Work collaboratively with media, PR, & content departments on data-related analysis
  • Review success of creative, messaging, & targeting strategy against KPIs & provide recommendations for improvements & A/B testing opportunities
  • Point person for client & agency reports

Research and Strategy

  • Assist strategists in administering research, including the utilization Mintel & comparable reporting tools
  • Provide recommendations based on research in the development of brand strategy
  • Make digital recommendations & POVs when applicable
  • Aid in consumer & competitive analysis in campaign development & biz dev opportunities

Proficiencies

  • SQL query management
  • Google Analytics
  • Google Tag Manager
  • Excel / Google Sheets
  • Understanding of SEO

Apply Now

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