Big communications was engaged by the Mobile Airport Authority to help promote the Mobile Airport to local residents and neighboring communities.  After implementing a fully comprehensive research campaign, the MAA found a large leakage in Mobilians flying out of the competing regional airports. As a city, Mobile was moving forward with a great sense of community spirit. However the citizens were abandoning one the crucial building blocks of the city by flying out of neighboring airports.

Unable to compete on fairs, the airport was in need of a branding position that would encourage locals to support their ‘home town’ airport. Big took on the challenge to reintroduce the airport to the city of Mobile in an engaging and informative way.  IFLYMO becomes more than a logo and tagline. It is a statement – instills a sense of ownership and investment into the future of Mobile.