When Big first began work with the Mountain Brook Chamber of Commerce, they had just finished their annual Village to Village Run. After 6 years the event was pulling in somewhere between 100-125 runners. As the largest fundraiser for the chamber, it was important that this event continue to grow.

There had been no significant advertising outside of running groups and grassroots efforts until Big joined the race. We branded the event with a new logo and modern sense of style. The event was also moved to after the holidays and given a new route.

In addition to the new logo, we created a television spot to help get some increased awareness out about the race. The spot ran our media rotation of cable (HGTV, E!, History, Lifetime, ESPN) as well as with our local network partner FOX6

Big also procured multiple earned media placements through public relations efforts helping spread the word leading up to the race.

Success
The 2010 Village to Village Run had over 700 participants – a 460% increase over previous years due in large part to the branding and advertising surrounding the campaign.
In addition, the campaign won a 2010 Silver Addy for design of a Public Service Collateral/Campaign.