BIG Happenings, Creativity, News

#BigSXSW: Top 5 Takeaways From Tech’s Biggest Event

Another year of SXSW has come and gone. And in the words of our President John Montgomery:

“Just when I think that SXSWi has jumped the shark and I’ll never go back, I have multiple encounters that really blow my mind.”

From catching the coolest panels at the Fast Company Grill to bantering with robots in Japan Factory, here are the top insights we gleaned from this year’s event. Read More

BIG Happenings, Creativity, News

Big Video Director Makes SXSW Film Festival Debut With “A Life In Waves”

If you watched television, went to the movies, or listened to the radio in the 80s and 90s, you probably heard the work of Suzanne Ciani, whether you knew it or not.

With 15 solo albums and Grammy nominations decorating her career of more than 30 years, Ciani—an electronic music pioneer and neo-classical recording artist with countless composing credits in commercials, video games, and feature films—has quite a story to tell. Read More

BIG Happenings, Creativity

On View: Nikki Lane Talks Music, Fashion, and Life On The Road

Nikki Lane is a country music singer/songwriter on the rise and Southern style maven on the side.

Needless to say, we’re pretty big fans. For the latest installment of our On View video series, our very own Shannon Crutchfield caught up with her before her performance last month at Saturn Birmingham, the kick-off date for her new Highway Queen Tour. Give it a spin, then go dive into the new album. Read More

BIG Happenings, News

Ford Wiles Awarded 2017 AAF-Birmingham Silver Medal

Ford Wiles, chief creative officer and partner for Birmingham-based Big, was named American Advertising Federation (AAF)-Birmingham Silver Award Medal Winner at the annual ADDYs awards ceremony, held Friday, Feb. 24. Read More

Creativity, News

A Food Blog Is Born: How A Food Media Conference Changed Birmingham’s Culinary Culture

Five years ago, Jessie Merlin sat in the audience of the inaugural Food Blog South.

The Pittsburgh native, an infectious disease physician and researcher, had moved to Birmingham to work at UAB. But her hobby, shared with her husband Scott Doty, was food. Eating it. Writing about it. Telling everyone about their next favorite meal procured from that hole-in-the-wall restaurant you might pass if you didn’t know where to look. Read More

BIG Happenings, News

Big’s Libby Romano Named to Birmingham Business Journal’s Top 40 Under 40 Class of 2017

It’s time to rethink content marketing.

That’s the philosophy Libby Romano preaches, and it’s become the hallmark of her success. Romano, Director of Digital Content and Strategy at Big Communications, has been tapped to receive The Birmingham Business Journal’s Top 40 Under 40 award honoring young professionals in metro Birmingham. Read More

Creativity, News

Media For Good? Alabama Journalist Explores The Possibilities.

Journalism is more than conveying information – it can also change the world. Sound a bit naive? We don’t think so.

Case in point: Images & Voices of Hope, a national nonprofit dedicated to supporting journalists and media practitioners who are creating meaningful, positive change in the world. Read More


On View: WWE Superstar Dolph Ziggler Discusses His Entertainment Career

Dolph Ziggler is a WWE Superstar, comedian, actor, entertainer, and he’s pretty big on social media too.

So when he visited Birmingham last month for a WWE event, our very own Marty Schnurr sat down with him to chat about his life, his career (including that appearance as Colonel Sanders in a KFC ad), and his plans for the future. Read More


The End of a Publicity Era: How Ringling Bros. and Barnum & Bailey Circus’ Founder Affected Marketing and Public Relations

I believe hugely in advertising and blowing my own trumpet, beating the gongs, drums, etc., to attract attention to a show; but I never believed that any amount of advertising or energy would make a spurious article permanently successful. — P.T. Barnum, private letter, 1860

Officials at Feld Entertainment Inc. announced this week that the curtain will soon close on the 146-year-old Ringling Bros. and Barnum and Bailey Circus, which is in Birmingham at BJCC Legacy Arena throughout this weekend. Read More

BIG Happenings

Six Questions with Angela McPike, Chief Marketing Officer at Tenet Healthcare, Southern Region

We love our clients, so from time to time, we like to put a spotlight on them.

One of the clients that keeps us pleasantly busy is Tenet Healthcare — which means we spend a lot of time in close contact with Angela McPike, Chief Marketing Officer of Tenet Healthcare’s Southern Region.

We took a break from our busy schedules to ask Angela a few questions about her career, her goals, and her experience working with us. Take it away, Angela.

Read More

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Caty Cambron

New Business Coordinator