Airline magazine promotes city
Big Communications designed the Birmingham ads for Southwest Airlines’ Spirit magazine.The Birmingham area is getting a major boost of positive exposure in an advertising promotion began Saturday in Spirit magazine, the in-flight magazine of Southwest Airlines.
The six-page spot, Your Adventure in Birmingham, was put together for the Greater Birmingham Convention & Visitors Bureau by Big Communications, which did a similar campaign in 2006.
It features the first of three ads slated for the next three months in which IndyCar series racers Scott Dixon and Dario Franchitti promote the bureau’s “In Birmingham” campaign, inviting fans to attend the IndyCar series’ upcoming April 9-11 race at Barber Motorsports Park.
The Birmingham Business Alliance is also featured in the ads, touting Alabama’s success in attracting auto manufacturers Honda, Mercedes-Benz, Hyundai and Toyota and encouraging other businesses to consider relocating to metro Birmingham.
Getting featured in Spirit magazine, which Southwest officials say has 3.2 million readers a month, is a big coup for Birmingham, said David Galbaugh, the convention bureau’s director of sports marketing.
“We’ll be able to get word out about not only things to see and do in Birmingham, but recruit businesses for the BBA and show our success in bringing auto-related jobs to our region,” he said.
With Southwest being the Birmingham Shuttlesworth International Airport’s No. 1 carrier and boosting flights for the University of Alabama’s national championship game next week, “it’s a great forum before people across the country traveling over the holidays or going to Pasadena,” Galbaugh said.
Birmingham Business Alliance spokesman Dave Rickey said the exposure goes well beyond Alabama fans. “For the three months leading up to the Indy race, Birmingham will get exposure to people visiting our area for the first time,” he said. “We are grateful the CVB included us in this campaign.”
Galbaugh said the IndyCar race, the first of three consecutive, is projected to have an economic impact of $35 million, which would make it Birmingham’s most lucrative single sporting event ever.
With this being the only IndyCar appearance in the deep south, the ads could help Birmingham draw racing fans from across the Southeast, said Gene Hallman of the Bruno Event Team, which is promoting the event.
Big Communications designed the Birmingham ads for Southwest Airlines’ Spirit magazine.The Birmingham area is getting a major boost of positive exposure in an advertising promotion began Saturday in Spirit magazine, the in-flight magazine of Southwest Airlines.
The six-page spot, Your Adventure in Birmingham, was put together for the Greater Birmingham Convention & Visitors Bureau by Big Communications, which did a similar campaign in 2006.
It features the first of three ads slated for the next three months in which IndyCar series racers Scott Dixon and Dario Franchitti promote the bureau’s “In Birmingham” campaign, inviting fans to attend the IndyCar series’ upcoming April 9-11 race at Barber Motorsports Park.
The Birmingham Business Alliance is also featured in the ads, touting Alabama’s success in attracting auto manufacturers Honda, Mercedes-Benz, Hyundai and Toyota and encouraging other businesses to consider relocating to metro Birmingham.
Getting featured in Spirit magazine, which Southwest officials say has 3.2 million readers a month, is a big coup for Birmingham, said David Galbaugh, the convention bureau’s director of sports marketing.
“We’ll be able to get word out about not only things to see and do in Birmingham, but recruit businesses for the BBA and show our success in bringing auto-related jobs to our region,” he said.
With Southwest being the Birmingham Shuttlesworth International Airport’s No. 1 carrier and boosting flights for the University of Alabama’s national championship game next week, “it’s a great forum before people across the country traveling over the holidays or going to Pasadena,” Galbaugh said.
Birmingham Business Alliance spokesman Dave Rickey said the exposure goes well beyond Alabama fans. “For the three months leading up to the Indy race, Birmingham will get exposure to people visiting our area for the first time,” he said. “We are grateful the CVB included us in this campaign.”
Galbaugh said the IndyCar race, the first of three consecutive, is projected to have an economic impact of $35 million, which would make it Birmingham’s most lucrative single sporting event ever.
With this being the only IndyCar appearance in the deep south, the ads could help Birmingham draw racing fans from across the Southeast, said Gene Hallman of the Bruno Event Team, which is promoting the event.
