It Takes a City To Build a Brand
Nothing brings city officials, economic development groups, and citizens together like a Big idea. The Birmingham Convention & Visitors Bureau is Big Communication’s oldest client, and over the years Big has developed campaigns that have been highly successful in generating tourism to Birmingham. Full Story >>>
Cooper Green Mercy Hospital
Anyone who has been to Cooper Green understands the level of passion, dedication and heart the doctors, nurses and staff put into their work. The problem facing Jefferson County’s hospital for under- and uninsured residents was that this level of care was not being adequately communicated to the public. Full Story >>>
Books-A-Million Web Launch
Books-A-Million prepared to launch its new and improved online home – months after competitors Barnes & Noble and Borders had done the same – the retailer wanted to launch campaign that would strengthen the brand by making online shoppers aware of just how many book titles and genres are available through booksamillion.com. Full Story >>>
Where Fear Lives
When Atrox Factory Haunted House first approached Big Communications, they had been handling their own creative for years. And they had done a good job with slogans such as “A mind is a terrible thing to taste” and “Who needs a spleen anyway”, but it was time for a fresh start. Big took the challenge to heart and created – Atrox Factory Where Fear Lives. Full Story >>>
Do Your Share
When charged with the task of creating a campaign to spread the word about cleaning up Birmingham’s air, Big utilized a lighthearted look at yesterday to address this serious issue of today. Full Story >>>