Where You are Going
We embarked on the challenge keeping a few simple rules in mind. Talk to the students in their own language. Be engaging and concise. Highlight the most established programs within the school. Break through the crowded marketplace of university ads by focusing not only on the school itself, but on how it prepares you for your future. After 125 years of higher education, Jacksonville State University was undergoing new challenges while growing to best serve its students. With new admissions goals and standards, the university needed to reintroduce itself as a smart choice for students. Simultaneously, JSU needed to reengage alumni and instill a sense of pride in their alma mater. Full Story >>>
I Fly Mo
Big communications was engaged by the Mobile Airport Authority to help promote the Mobile Airport to local residents and neighboring communities. Unable to compete on fairs, the airport was in need of a branding position that would encourage locals to support their ‘home town’ airport. Big took on the challenge to reintroduce the airport to the city of Mobile in an engaging and informative way. IFLYMO becomes more than a logo and tagline. It is a statement – instills a sense of ownership and investment into the future of Mobile. Full Story >>>
Free Day in Birmingham
In the spring of 2009, Big was approached by our oldest client The Greater Birmingham Convention and Visitors Bureau about trying to increase hotel bookings. It was a challenging time period for travel as the economy was still very speculative and people were watching budgets closely. To combat this emotional wariness, we knew we would have to do something unexpected and attention grabbing. We couldn’t just showcase the unique attractions and events the city had to offer, we had to speak to wallets and hearts of our markets. It was from this line of thinking that we decided to give travelers something they wanted and need – a Free Day. Full Story >>>
Village to Village Run
When Big first began work with the Mountain Brook Chamber of Commerce, they had just finished their annual Village to Village Run. After 6 years the event was pulling in somewhere between 100-125 runners. As the largest fundraiser for the chamber, it was important that this event continue to grow. With Big's guidance and creative assistance, the 2010 Village to Village Run had over 700 participants – a 460% increase over previous years due in large part to the branding and advertising surrounding the campaign. Full Story >>>
Find Your Elf
The Holidays are a time for magic and mystery. A man with a belly and white beard can fit in a chimney and 500 pound reindeer are known to levitate, so why can’t a 6’2” elf be stationed at Colonial Brookwood Village? Full Story >>>
Welcome to Mountain Brook
In the spring of 2009, it was apparent that the Mountain Brook Chamber of Commerce had to embark on an advertising campaign to fight the sluggish retail environment. However, the chamber does not traditionally advertise and had to carve dollars from its already tight budget to accomplish this task. Big is seasoned in working with tight budgets and approached the project with creativity to stretch the client’s marketing dollars. Full Story >>>
It Takes a City To Build a Brand
Nothing brings city officials, economic development groups, and citizens together like a Big idea. The Birmingham Convention & Visitors Bureau is Big Communication’s oldest client, and over the years Big has developed campaigns that have been highly successful in generating tourism to Birmingham. Full Story >>>
Cooper Green Mercy Hospital
Anyone who has been to Cooper Green understands the level of passion, dedication and heart the doctors, nurses and staff put into their work. The problem facing Jefferson County’s hospital for under- and uninsured residents was that this level of care was not being adequately communicated to the public. Full Story >>>
Books-A-Million Web Launch
Books-A-Million prepared to launch its new and improved online home – months after competitors Barnes & Noble and Borders had done the same – the retailer wanted to launch campaign that would strengthen the brand by making online shoppers aware of just how many book titles and genres are available through booksamillion.com. Full Story >>>
Where Fear Lives
When Atrox Factory Haunted House first approached Big Communications, they had been handling their own creative for years. And they had done a good job with slogans such as “A mind is a terrible thing to taste” and “Who needs a spleen anyway”, but it was time for a fresh start. Big took the challenge to heart and created – Atrox Factory Where Fear Lives. Full Story >>>
Do Your Share
When charged with the task of creating a campaign to spread the word about cleaning up Birmingham’s air, Big utilized a lighthearted look at yesterday to address this serious issue of today. Full Story >>>