Go Build Alabama

Most people think the key to a successful career begins with a four year degree. While there’s nothing wrong with a college education, the long term effect of that preconception has been a serious depletion of younger workers into the skilled trades. To top it off, tradesmen are aging almost as fast as our crumbling national infrastructure, meaning we either recruit a new generation to stand in the gap or our society faces serious consequences. Big was recruited to change that mindset – to convince both students and their influencers (parents, teachers and counselors) that skilled trade professions aren’t just an alternative to a good job behind a desk. They are a smart, independent career choice you should be proud of.

Beyond simply a skilled workforce development campaign, Go Build is a rallying cry, encouraging the future skilled workers of America to think beyond outside the 4-year degree and to consider the satisfaction of a career in the skilled trades.