Birmingham Shuttlesworth International Airport:
As children, we spent countless hours looking at the sky above, finding shapes in the clouds and letting our imaginations run wild. So when we were developing a campaign for BHM, our hometown airport, that’s exactly what we did. Because an airport is more than just how travelers get from point A to point B — It represents endless possibilities for a city.
Creatively, the sky was the limit. The campaign was designed to help increase awareness about the airport’s direct flight services, new amenities and the more than $1 billion economic impact on the community. The campaign ran all over local media in addition to featuring on-site activation.
And now that the terminal is undergoing a major modernization, the work has flexibly extended into a new round of materials, from an interactive display and terminal signage to new television and print units.