On April 27, 2011, an EF4 tornado hit Tuscaloosa and neighboring cities, leaving a trail of catastrophic damage in its wake. One year later, Alabama’s resident athletic ambassador assembled a team of local and celebrity riders to raise funds for those still in recovery.

Now in its fourth year, Bo Jackson and his riders have clocked in over 38,000 miles while raising over $780,000 in the process. We were honored to be chosen to support the Bo Bikes Bama effort through PR, branding, web design, and social media, and we’ve been committed to the cause since day one. If you can’t get excited about working on a campaign like this, you need to check your pulse (and then hop on a bike).