Even though lawyers everywhere require us to put it into ads, it’s a well-known fact that absolutely nobody reads the fine print legal copy at the bottom. Unless you make it the only thing.

For this ad, we took the approach of less is more. Especially when you are trying to standout in the crowded field of legal representation.

COPY FOR THE AD:
You’re not supposed to look down here. This isn’t where the advertising people put the cool pictures or the clever headlines. This is where they put all the important information, the stuff that can have significant consequences for you, your family or your business, and that’s why this is exactly where we look first. At Johnston Barton Proctor & Rose, LLP, our goal is to offer our clients the best legal services available anywhere. Our experienced attorneys offer practical, cost-effective counsel for clients facing both routine and complex issues in a variety of practice areas. With unparalleled creativity and an unwavering commitment to you and your business, Johnston Barton is prepared to help you with all of your legal questions from the big picture all the way down to the fine print. In accordance with Alabama State Bar requirements, no representation is made that the quality of the legal services to be performed is greater than the quality of legal services performed by other lawyers. ARPC 7.2(e)