The Sidewalk Film Festival is a world-renowned, heavily lauded, celebration of new independent cinema. Since its debut in 1999, the festival has grown rapidly with filmmakers from across the country and around the world coming to Birmingham to screen their work at Sidewalk. For one weekend in August each year, the festival takes over downtown Birmingham’s historic Theatre District and becomes a beacon for creativity and a symbol of progress and pride in our city.
The brand identity for Sidewalk went through a series of yearly redesigns throughout its history. As the identity continued to change, the festival was losing its true identity. In order to solidify Sidewalk’s position as an international, independent film festival, we focused on creating a system that would reflect what it truly is: a modern film festival. The new identity takes a more timeless, iconic approach that can support the festival’s success for years to come.