Many cities have a Veterans Day Parade. But Birmingham has the Veterans Day Parade.

Yes, Veterans Day began right here in the Magic City, thanks to the efforts of one Raymond Weeks.

A WWII veteran and Birmingham native, Weeks led a delegation to Washington D.C. in 1945 to encourage then-Army Chief of Staff General Dwight Eisenhower to create a national holiday honoring all of our country’s veterans. In 1954, President Eisenhower did just that.

It’s a story that you may know by now. At least, we hope you do. Because this Tuesday, November 11, we want all of you to come and join us here on Second Avenue North for the 2014 Veterans Day Parade.

Here at Big, we’ll be taking a break from work to watch the parade, and we’ll be setting up a pop-up shop in our conference room where our friends at Revelator Coffee Company will be serving complimentary fresh-brewed joe throughout the afternoon.

For those of you who opt for a late lunch (or those of you who want to get here early), Ferocious Dogs will be setting up shop and serving their signature dogs as well.

And if you want to take some Veterans Day gear home with you, we’ve got a limited supply of posters (compliments of the fine folks at Birmingham Printing & Publishing, Inc.) and buttons for the taking. Don’t be shy!

Last year, we created a new look for Birmingham’s Veterans Day Parade, including posters, buttons, and a website full of parade info and history lessons.

This year, we decided that a new year deserved a new concept. Our Associate Creative Director Matt Harris, who led the charge on last year’s concepting, did a phenomenal job yet again with the poster and button design. (He might even autograph a poster for you if you ask nicely.)

Want to Talk?

Jason Corbin

Director of Creative Development

jason@bigcom.com