BIRMINGHAM, Alabama — Birmingham-based Big Communications has been selected by Coca-Cola Bottling Company UNITED, Inc. (“Coca-Cola UNITED”) – also headquartered in Birmingham and the third-largest bottler of Coca-Cola products nationwide – as its media agency of record to lead all broadcast, out-of-home and digital media purchasing efforts.

As media partner, Big will represent the Coca-Cola family of brands (Coca-Cola™, Coke Zero™ and Diet Coke™) for Birmingham; Chattanooga, Tennessee; Augusta, Brunswick, Savannah, McRae and Waycross, Georgia; Spartanburg, South Carolina; Baton Rouge, Lafayette and Lake Charles, Louisiana; Gulfport, Hattiesburg and McComb, Mississippi.

“Big has a longstanding relationship with Coca-Cola UNITED in Birmingham, and we are proud to be formally tapped as media partner at this important time in their storied history,” said John Montgomery, Big founder and president.

“Big’s talents and professionalism were ideally suited for where we are headed as a company,” said Mike Suco, corporate vice president of operational marketing for

Coca-Cola UNITED. “We are excited about our future together and look forward to many successes as a result of this partnership.”

About Coca-Cola Bottling Company UNITED, Inc.:

Founded in 1902 and headquartered in Birmingham, Ala., Coca-Cola Bottling Company UNITED, Inc. is the third-largest bottler of Coca-Cola products in the United States and the largest privately held Coca-Cola bottler employing more than 4,800 employees. Coca-Cola UNITED currently refreshes customers, consumers and communities in 33 territories across 7 southeastern states with sparkling and still brands for every occasion. Coca-Cola UNITED is engaged principally in the production, marketing and distribution of Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta, Dasani Water, Powerade, Vitaminwater and many more under exclusive franchise agreements with The Coca-Cola Company and other soft drink manufacturers.

With an enduring commitment to building sustainable communities, Coca-Cola UNITED is focused on initiatives that reduce our environmental footprint; support active, healthy living; create a safe, inclusive work environment for our associates; and enhance the economic development of the communities where we live and work. For more information, visit us at