BIRMINGHAM, Ala. (Oct. 10, 2018) – Big, an independent full-service agency based in Birmingham, Ala., earned the first Clio Awards honor of its 23-year history at the recent 2018 Clio Awards ceremony, held Wednesday, Oct. 3, in New York City.

The Clio Awards is an annual awards program recognizing innovation and creative excellence in advertising, communication and design, as judged by an international panel of advertising professionals. Big’s video for Valvoline™ (NYSE: VVV) titled Run and part of the agency’s “Valvoline: Never Idle” ad campaign, earned a Bronze Clio Award in the Film Technique/Editing category.

Big president and CEO, John Montgomery, and partner and chief creative officer, Ford Wiles, accepted the award alongside Jamal Muashsher, Valvoline vice president of marketing and customer experience.

“The Clios are known in our industry as the ‘Academy Awards of advertising,’ and for us to earn such an incredible honor for our creative expertise is truly special,” said Montgomery. “We are consistently proud of the work done for our partners at Valvoline and are honored to bring this award home for them. This campaign will be a highlight of our ongoing, proven and consistently award-winning work for years to come.”

The recent Bronze Clio Award is one of 13 industry awards given to “Valvoline: Never Idle” in 2018. The campaign draws parallels between the raw potential of running engines and unrelenting energy of driven people. Original recordings from notable speakers and philosophers provide thought-provoking inspirational narratives delivered across a series of commercials highlighting the never-settling spirit and get-it-done attitude that are not only hallmarks of Valvoline’s consumers and customers, but are also deeply rooted at the core of the company’s DNA.

“Valvoline’s ‘Never Idle’ campaign was successful because it is exceedingly human. It connects with consumers in a way that transcends science and chemistry alone and gets at the heart of what makes DIYers different,” added Wiles.

For more information on Big’s award-winning Never Idle campaign, please visit


The Clio Awards is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent that push boundaries and establish new precedent.


Big is a Birmingham-based, full-service digital communications firm, specializing in public relations, integrated marketing, content marketing, media strategy, grassroots marketing and promotions. The agency’s diverse client list includes national, regional and local companies with an emphasis on healthcare, education, workforce development, economic development, tourism and Southern brands. For more information about Big, visit

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