As it was for the world, 2020 was unique for the Big team. But despite the challenges — including working remotely nine out of 12 calendar months — it was one greatly rewarded by the Birmingham American Advertising Federation at last week’s virtual 2021 Addy Awards gala.
Big received a total of 21 Addys, including Aaron Gresham’s Creative Director of the Year award for his unique branding and creative positioning of the Apple-backed Ed Farm.
There’s no doubt that the 2020 roller coaster threw more curveballs our way than we ever could have imagined, resulting in a client-by-client strategy pivot. But the Big team did what it does and rose to every challenge in unique, creative, and collaborative ways to ensure we got the job done — and done well.
At the end of the day, we are simply grateful we were able to make memorable, creative, and inspiring magic happen despite such a crazy year. These awards are icing on the cake.
A full list of our 2021 Addys includes:
- Creative Director of the Year – Aaron Gresham
- Gold Addys
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- Elements of Reality, Augmented Reality: Ed Farm Invitation
- Elements of Advertising, Still Photography Campaign: Birmingham Promise
- Elements of Advertising, Logo Design: Ed Farm Logo Design
- Film, Video, & Sound, Television Advertising National Single Spot: Daytona 500 Super Bowl Ad for FOX Sports Marketing
- Online/Interactive, Consumer Website: Ed Farm Website
- Out-of-Home/Ambient Media, Poster Campaign: Ed Farm Posters
- Sales & Marketing, Special Event Material: Ed Farm Invitation
- Silver Addys
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- Public Service, Pro Bono Non-Broadcast Audio/Visual: Sidewalk Drive-In Video
- Elements of Advertising, Music Without Lyrics: Sidewalk Drive-In Video
- Elements of Advertising, Special Effects or Motion Graphics: Sidewalk Drive-In Video
- Elements of Advertising, Art Direction Campaign: Ed Farm Art Direction
- Film, Video, & Sound, Internet Commercial: Birmingham Airport “Let’s Go”
- Film, Video, & Sound, Television Advertising National Single Spot: Alabama Teacher Appreciation Video for the Alabama State Board of Education
- Film, Video, & Sound, Television Advertising: Birmingham Legion FC “Stay Strong”
- Online/Interactive, Social Media Campaign: Moore’s Marinades and Sauces Perk Up Your Plate Series
- Online/Interactive, Social Media: Valvoline Original Motor Oil Paint Scheme Reveal
- Online/Interactive, Social Media: Moore’s Marinades and Sauces Perk Up Your Plate Video
- Online/Interactive, Consumer Website: DoorDash Impact
- Out-of-Home/Ambient Media, Poster Campaign: Birmingham Promise Posters
- Sales & Marketing, Special Event Material: American Heart Association Heart Ball Invitation