Living the essence of Big’s “Make a living, make a difference” creed, Niki Lim, Director of Business Development, has been named a PR Daily and Ragan’s Top Women in Communications: Class of 2021 inductee in the Community Giver Category. The women in this distinguished group were chosen for their standout accomplishments and significant impact in their day-to-day jobs, careers and communities, specifically within the last year. 

Not only a consummate professional leading agency business growth, but also a seasoned account manager and public relations practitioner, Niki Lim is truly a “Jill of All Trades” within Big’s walls, providing a unique vantage point on new business development — as well as how to effectively use tailored communications strategies to create impact and produce lasting results. A member of Big’s Management Team, Niki has more than 10 years of experience in strategic marketing across a number of industries. Her notable work with the Alabama Gulf Seafood brand boasts both a District 7 American Advertising Federation (AAF) Best of Show and a Southern Public Relations Federation (SPRF) Best of Show. Her vast knowledge of Big’s employee talent coupled with her overall professional experience in the Automotive, CPG, Hospitality, Retail and Government sectors makes Niki the go-to for both current client retention and agency growth strategy.

And while keeping new business opportunities moving into Big’s doors, Niki has also continued to flourish in multiple community roles, all despite COVID-19. Her community involvement, alongside her impressive Big resume, led to her nomination for this distinction — and her well-deserved induction. 

As a nominated and confirmed member of Leadership Birmingham Class of 2020, Niki contributed to multiple community-charged campaigns within the last year, namely Alabama Counts! 2020 Census, unpacking tough problems with civic-minded individuals to make a difference.

Niki also sat on the 2020 Board of Directors for Hand in Paw, assisting the organization’s mission of improving human health and well-being through animal-assisted therapy. While the pandemic stifled in-person visits and large fundraisers, Niki and other board members worked to integrate Zoom virtual visits to medical facilities, schools and nursing homes to keep the group’s mission and purpose thriving. 

As a longtime Junior League of Birmingham (JLB) member, Niki took on an added responsibility as Crisis Center Placement Chair, leading volunteers for The Crisis Center Rape Response Advocate program. She and team provided one of the truest forms of direct impact as voices for the underserved and affected in the community.

And, her involvement with The Women’s Fund, Alabama’s only public women’s foundation, as a member of Smart Party Committee, was one for the record books. Though impacted by COVID-19, 2020’s virtual event raised nearly $300,000 — the most ever for the organization. 

Whether working alongside local civic leaders, collaborating with fellow animal enthusiasts, supporting initiatives benefitting underserved women, or counseling crisis victims with volunteer hours, she has never wavered in her commitment of taking her community involvement to an action/results-based level. 

For these and many other reasons, Big is extremely proud of Niki and celebrates this well-deserved accomplishment alongside her and all of the community efforts she so fervently supports.

Want to Talk?

Niki Lim Roden

Director of Business Development