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Big is looking for a Content Strategist who will lead the strategy and execution of content programs across internal and external digital channels. This includes websites, dynamic landing pages, and organic and paid social. The role calls for someone who is part publisher, part strategist, and overall spherical thinker who can match engaging content to business objectives.

This individual will also conceptualize new digital experiences and formats to compellingly communicate a brand’s story, regularly mining the intersection between owned, earned and paid content in order to maximize the return on investment for each piece. To be certain: we define Strategist not as a level in hierarchy, but rather as a functional statement of responsibility. At Big, the title of Strategist requires a detail-oriented, hands-dirty approach to solving problems for our clients through any means necessary. This particular role exists to ensure that all content created is more than simply digital noise and that it points toward the established goals for the brand it serves.

A minimum of five years of experience is required with a comprehensive understanding of Facebook ads.

The Content Strategist reports to the Content and Strategy Lead

Primary Responsibilities

  • Responsible for documenting and presenting the strategy for brands in the content marketing service line, integrating editorial, social media and creative teams 
  • Maintains and reviews multiple clients digital platforms and owned and operated channels 
  • Regularly reviews sites for category weight across all types of content
  • Overall quality assurance for branded art+editorial+video associated with branded content 
  • Concept monthly content pieces and work with editorial team to see them through to completion 
  • Reviews concepts for relevant/most applicable content type between written, video, infographics, etc. and is comfortable giving creative direction to artists and writers 
  • Coordinates with other agency and media partners to produce relevant branded content, both video and written 
  • Coordinates with creative to ensure promotional units for series/platform are done on a timely basis 
  • Keep projects on track and within budget 
  • Assist with the technical integration of content 
  • Partners with Media and Social to provide insightful reporting and analytics 
  • Ensures a strategic focus throughout the entire lifecycle of a project 

Requirements

  • A firm understanding of organic and paid social content – automotive industry experience preferred 
  • 5 years of digital marketing and/or content creation experience required 
  • Balances analytical approaches with creative thinking and long-term vision 
  • Can develop and give effective presentations – Keynote proficiency preferred 
  • Develop quarterly goals and objectives for clients and content team 
  • Strong writing, editing, and communication skills 
  • Proactive, problem-solving skills

Preferred Education, Experience, Skills

  • Experience working with national and/or international accounts
  • Knowledge of the automotive industry
  • Bachelors Degree in Marketing or a related field
  • Knowledge of certain social media posting and analysis systems, including Sprinklr

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