When it comes to banking, nothing is more important than the customer. Period. America’s First has always known that. And their members know it too. That’s how they got a 98% member satisfaction rating. Our job was to prove it to everyone else. AmFirst made it easy. Simplify the messaging, consolidate the brand, make it more memorable, and always put the members first. It’s member-driven design, plain and simple.

Blue billboard with the words

Pistons pumping. Molecules flying. Oil sloshing. Hot cars in the desert. NASCAR. Insert every automotive cliché possible to see how the global giants of motor oil try to science their audience into submission.

Not Valvoline. We helped the 150-year-old American brand, who has a long and storied history of innovation, break new ground by speaking to the heart, over the mind, of DIYers. Thereby challenging the industry to try harder, think deeper, and celebrate the people behind the machines.  Abandoning traditional messages of molecular structures, service intervals, and racing celebrities, instead focusing on the fragility of time, life and self.

Dale and the Track That’s Too Tough to Tame. The Southern 500 returned to Labor Day this past year, and with it came a throwback celebration.

Tail end of vintage stock car with Valvoline logo
White stock car with Valvoline logo on hood
Vintage stock car with Valvoline branding

The World Games – an international sports competition that showcases up to 35 sports – meets every four years in a city chosen by the World Games and International Olympic Committees. In 2021, the Games will be hosted right here in Birmingham, Alabama.

World Games logo
World Games logo
World Games | BIG Communications

The Institute for Research and Collaboration at JSU is not a single entity, but actually a group of many different organizations, focused on many different things. From innovative educational curricula and environmental protection to cyber security and disaster preparedness, their pursuits may seem disparate at first glance.