Launched in February 2020, the Apple-backed Ed Farm provides technical and coding education for Birmingham’s most disadvantaged students. Big not only created the Ed Farm brand — with visually appealing three-dimensional iconography and vibrant gradients embodying transition and change — but also planned and executed an event featuring Apple CEO Tim Cook to publicly launch it in a way that earned media attention, excited the community, and embraced the future of technology throughout Birmingham. For its collective efforts — and due to the successes Ed Farm has experienced since launch — Big was named a national 2020 PR NEWS Platinum PR Award winner in the Community Relations category.
Go Build Alabama has been building a presence in the Yellowhammer State for a few years now. But we couldn’t sit around and wait for interested students to come to us—we had to bring the message to them.
The University of Montevallo is a unique place. As Alabama’s only public liberal arts university, it attracts an incredibly diverse yet likeminded group of individuals with a passion to create their own path instead of following those more traveled.
Most people think the key to a successful career begins with a four year degree. While a college education is a great start for many people, the long term effect of that preconception has been a serious depletion of younger workers into the skilled trades. Now, for every four tradesmen set to retire in the next few years, there’s only one in the training pipeline. That means the industry is about to be hit hard by a supply/demand ratio that will drive up the cost of labor and create serious logjams in construction queues.