It’s been well documented that the need for teachers across the country is critical. In Alabama, it’s a full-on emergency. With an evolving classroom, teacher burnout and a mass call for higher wages across the board, the number of people entering the academic field has slowed to a trickle. So, how could Alabama attract new teachers? By reshaping the image of teaching in Alabama from a profession of overwork and underpay, to a meaningful calling to make a difference.

The “We Teach Alabama” campaign is a multi-year advertising and PR effort, targeting a new generation of potential teachers. Optimistic, ambitious and passionate 17-to 22-year-olds. Ready to make a difference while, yes, making a paycheck. The socially-driven campaign drives to WeTeachAlabama.com, a content hub that streamlines the process from interest to application. Big also created a platform for people to show some much deserved appreciation to the teachers in their lives. In just the first three months, more than 500 teachers have answered the call to educate the next generation of Alabamians.

Launched in February 2020, the Apple-backed Ed Farm provides technical and coding education for Birmingham’s most disadvantaged students. Big not only created the Ed Farm brand — with visually appealing three-dimensional iconography and vibrant gradients embodying transition and change — but also planned and executed an event featuring Apple CEO Tim Cook to publicly launch it in a way that earned media attention, excited the community, and embraced the future of technology throughout Birmingham. For its collective efforts — and due to the successes Ed Farm has experienced since launch — Big was named a national 2020 PR NEWS Platinum PR Award winner in the Community Relations category.

Ed Farm icon
Ed Farm icon
Apple CEO Tim Cook at the reveal of the Ed Farm Brand.

Go Build Alabama has been building a presence in the Yellowhammer State for a few years now. But we couldn’t sit around and wait for interested students to come to us—we had to bring the message to them.

Go Build Alabama | BIG Communications
Go Build Alabama | BIG Communications
Go Build Alabama | BIG Communications
Go Build Alabama | BIG Communications

The University of Montevallo is a unique place. As Alabama’s only public liberal arts university, it attracts an incredibly diverse yet likeminded group of individuals with a passion to create their own path instead of following those more traveled.

University of Montevallo logo
University of Montevallo logo

Most people think the key to a successful career begins with a four year degree. While a college education is a great start for many people, the long term effect of that preconception has been a serious depletion of younger workers into the skilled trades. Now, for every four tradesmen set to retire in the next few years, there’s only one in the training pipeline. That means the industry is about to be hit hard by a supply/demand ratio that will drive up the cost of labor and create serious logjams in construction queues.

Go Build Alabama | BIG Communications
Go Build Alabama | BIG Communications
Go Build Alabama | BIG Communications
Go Build Alabama | BIG Communications
Go Build Alabama | BIG Communications
Go Build Alabama | BIG Communications