Barbecue occupies a very specific territory when we’re talking about food service in America. Most brands you see might strive for convenience, new trends, new tastes, exotic flavors, or the atmosphere.
We’ve made a lot of good friends at the beach thanks to our Alabama Gulf Seafood campaign. And when the owners of The Hangout were developing a new seaside restaurant concept, we were the clear choice to bring the brand to life.
Teach a man to fish, and he’d probably still rather eat here. There’s a very special place in our hearts for Southern brands—especially Southern food brands.
Barbecue in the South isn’t a meal—it’s an institution. The slowness. The patience. The acute attention to detail. The passing down of a generations-deep sauce recipe. It’s the quintessential Southern food, and the perfect depiction of the how we do things down here.