While the creative was picking up awards (like Best of Show at the District 7 Addy awards against major national campaigns), the brand continued to pick up incredibly valuable partnerships. We got up with 2012 CFDA Menswear Designer of the Year Billy Reid to make a line of Alabama Gulf Seafood merchandise benefiting the Alabama Department of Conservation and Natural Resources, both in 2012 and again in 2014.
We partnered with the Hangout Music Festival in Gulf Shores for two years running to feature fresh, Alabama-sourced seafood in the only air-conditioned tent on site to serve artists and VIPs from all around the world. In 2014, we expanded our Hangout partnership to feature the Alabama Gulf Seafood courtyard at the BMI stage. We passed out branded shirts backstage that ended up on the cover the Alabama Shakes iTunes sessions album. We joined forces with nationally recognized chefs Frank Stitt, Chris Hastings, John Currence, and Wesley True to make sure there was no stone left unturned when it came to making Alabama Gulf Seafood a household name.