BIG 2024 Consumer Trends
Content by Janey Diuguid
In a landscape where consumers are recalibrating their priorities, placing practical benefits at the forefront, and holding brands accountable for their social impact—there is an emerging mindset where practicality meets optimism and authenticity reigns supreme.
For marketers to successfully navigate this evolving landscape, they must place a greater emphasis on products and services that offer measurable and accountable outcomes, guiding customers in aligning their priorities with their spending choices and injecting personal, human moments to elevate consumer experiences.
As the curtain rises on 2024, there are several ways that marketers can not only adapt but thrive in crafting genuine connections with a more discerning consumer.