The AI-Volution: Exploring AI in Marketing
Content by Breonna Redd · Illustrations by Evan Bates
The advertising industry is no stranger to change. It’s seen the rise — and sometimes fall — of various mediums. Newspapers, magazines, radio, television, and of course the Internet and everything that has come with digital marketing. However, at its core, creativity has always been the driving force behind compelling campaigns and memorable brand experiences.
Most recently, artificial intelligence (AI) has emerged as a transformative force, revolutionizing how we work, make decisions, and interact with technology. Its potential to streamline operations, boost efficiency, and ignite innovation has captivated the attention of millions across the world. But it also sparks concerns about job displacement, ethical dilemmas, and the potential erosion of the human touch that makes our work meaningful.
Throughout history, the introduction of new forms of advertising and marketing has often been met with hesitation and fear about the displacement of traditional marketing practices. These advancements have brought about both positive and negative outcomes that shaped the evolution of our industry.
On one hand, the apprehension surrounding new forms of marketing is understandable. As technology progresses, there is a natural fear of automation and the possibility of jobs becoming obsolete. But, history has also shown us the positive outcomes that arise from embracing new forms of technology. While certain roles may be disrupted, new avenues and opportunities are created.
As a communications agency, we are passionate about staying ahead of the curve, and we recognize the power of artificial intelligence and its impact on various industries. We believe that it is our duty to explore the multifaceted nature of AI by embarking on a journey that explores all of the possibilities that come with its utilization in the workplace and the creative process.
In what ways can AI be effectively integrated into our campaigns? How can we use it to analyze vast amounts of customer data? Are there any specific regulations or compliance requirements we must know when using AI?
This piece is an introduction to a four-part series where we will delve into the minds of some of our top talents like Dan Gavin and Robert Brodrecht — the masterminds behind A Helpful Holid.ai — and senior digital analyst Kimberly Torries. Together they will help us understand the pros and cons of this latest technological advancement and its potential impact on advertising.