Alabama needs more influencers.

Since 2010, Alabama has seen a 40% decrease in students entering teacher education programs. But what do you do when young people are setting their sights on careers as influencers? You show them the influence that Alabama teachers can have.

Teachers Are the Real Influencers

There’s a need for teachers now more than ever, but as students’ interests and professional desires change, recruitment efforts need to change too. The “Teachers Are the Real Influencers” campaign targets future teachers where they’re already spending their time: on social media. Along with multi-platform video ads, Alabama-based influencers are sharing their channels with Alabama teachers to spotlight how teaching has real influence.

We tapped Alabama-based influencers like University of Alabama basketball player Mark Sears to highlight teachers.

Improving optics for UAB Callahan Eye

90% of all information we receive is visual. So what do you do when a world-class eye hospital wants to increase its awareness? You elevate its visibility with prospective patients.

Visionary Care

UAB Callahan Eye is home to the country’s foremost experts in the treatment and cure of eye disease and trauma. Only the new generation of medical decision-makers didn’t know it. Intent on improving optics, we created a dynamic color and shape system inspired by UAB Callahan Eye’s history and association within the fine arts community. Utilizing vibrant light and spectral tones, we captured surreal photography highlighting the hospital’s focus on speciality care and innovation. This built the foundation to deliver a variety of messages positioning UAB Callahan Eye at the forefront of ophthalmology. The end result is a visually captivating campaign that reintroduced UAB Callahan Eye as a national leader in sight.

We simplified the UAB Callahan Eye name and logo within the larger health system.

“Complex Vision” — a lenticular sculpture by Yaacov Agam on the hospital’s exterior — inspired our color and shape system.

We conducted patient interviews to inform our key messaging pillars: experience, training, immediacy, continuity of care and proximity.

Big created the brand for Alabama Gulf Seafood over 10 years ago, after the emergence of the 2010 Gulf oil spill as a way to rally the Alabama community behind our seafood industry. Since then, the Alabama Gulf Seafood brand has developed a legacy of its own. Our task in 2021 was to modernize a brand that boasted a lot of classic character. To do this we would need to shine a new light on Alabama Gulf Seafood, one that didn’t outshine its authenticity.

So what did we do? We dove deep, connecting with true Alabama Gulf fishermen and seafood workers. We found real people with real stories and captured their industry through profound behind-the-scenes film and personal interviews. We redesigned eatalabamaseafood.com to house these genuine, long-form stories and shifted its focus to discuss the rich recipes and seasonal flavors of Alabama Gulf Seafood. This switch in tone allowed us to stray away from the informational and embrace the conversational, adding elements that would draw in consumers and keep them up to date with the brand. By integrating creative, content, and interactive, we have carried on the Alabama Gulf Seafood legacy while adapting it for a more modern style.

When it comes to banking, nothing is more important than the customer. Period. America’s First has always known that. And their members know it too. That’s how they got a 98% member satisfaction rating. Our job was to prove it to everyone else. AmFirst made it easy. Simplify the messaging, consolidate the brand, make it more memorable, and always put the members first. It’s member-driven design, plain and simple.

Launched in February 2020, the Apple-backed Ed Farm provides technical and coding education for Birmingham’s most disadvantaged students. Big not only created the Ed Farm brand — with visually appealing three-dimensional iconography and vibrant gradients embodying transition and change — but also planned and executed an event featuring Apple CEO Tim Cook to publicly launch it in a way that earned media attention, excited the community, and embraced the future of technology throughout Birmingham. For its collective efforts — and due to the successes Ed Farm has experienced since launch — Big was named a national 2020 PR NEWS Platinum PR Award winner in the Community Relations category.

The proof is in the stands. In March 2019, Birmingham Legion FC opened its season to a sold-out game. Eight months later, they average 88% home game attendance, making Legion FC 13th in attendance out of the 36 USL Championship teams.

We worked together with local musician, The Green Seed to create a custom track for our hype video. The Legion Soccer Anthem is available on Spotify and Apple Music.

Creature is the coming together of two radical-thinking companies. Golden Construction, a leader in the construction industry for over 20 years and Appleseed Workshop, an innovative architecture / design / manufacture firm. Their mission: radical change. The result is a single company where design, manufacturing, and construction are seamlessly integrated – dramatically reducing costs and timing throughout the project lifecycle while simultaneously improving quality. Radical change requires a brand that embodies this spirit. From the name of the company down to the color of their hard hats.

Since opening it’s doors in 1996, the Alys Stephens Performing Arts Center has been providing access to experiences that reach beyond sights and sounds and color and space. The Center creates moments and memories that bring about positive change in the lives of individuals, families, students, artists, performers and everyone who comes into contact with the Center.

Barbecue occupies a very specific territory when we’re talking about food service in America. Most brands you see might strive for convenience, new trends, new tastes, exotic flavors, or the atmosphere.

The World Games – an international sports competition that showcases up to 35 sports – meets every four years in a city chosen by the World Games and International Olympic Committees. In 2022, the Games will be hosted right here in Birmingham, Alabama.