Brands have been liberated from the confines of traditional news outlets. Now they can be publishers, too. But if that information isn’t relevant, exciting, and share-worthy, it is a waste of time. Don’t waste time.

We are a people of stories. So it’s no wonder that we are continually drawn to things that are well told. Great stories have the power to create gravity that effortlessly draw people into a brand.


Stop blogging. Or publishing your own releases. This is about creating value. Start crafting things people want.


This isn’t TiVo. You don’t set it and forget it. Get after it. Promote your stuff through paid and earned placement.


No matter how good it gets, it can get better. Kaizen. Always be improving. Look it up.

Want to Talk?

Niki Lim Roden

Director of Business Development