Your audience is a moving target – jumping from screen to screen to screen. Your media plan should help you stay leaps ahead, appearing on all devices at just the right time. Take it a step further and discover high performing targets hiding within your existing demographics. Adjust accordingly.

Mass communication is a myth. People expect advertising to be hand-tailored to them, even when they don’t know exactly what it is they want. There is no dragnet that catches all. Only specificity works.

Don’t start with your website. Start with your company and your objectives. Because no one ever says, “Let’s have a really cool business strategy.” That’s foolish. And it’s why we don’t build “cool websites.” We develop digital ways to solve business problems. And last time we checked, cookie cutter, one-size-fits-all solutions never solve anybody’s business problems.