Your audience is a moving target – jumping from screen to screen to screen. Your media plan should help you stay leaps ahead, appearing on all devices at just the right time. Take it a step further and discover high performing targets hiding within your existing demographics. Adjust accordingly.

Mass communication is a myth. People expect advertising to be hand-tailored to them, even when they don’t know exactly what it is they want. There is no dragnet that catches all. Only specificity works.

Target

The right people. Psychos over just demos. Don’t simply know who, know where and why.

Message

Put the meaningful in the moment. Audiences expect to be catered to. And they should be.

Adjust

Nothing is always ever perfect. Improvement should be evergreen.

Don’t start with your website. Start with your company and your objectives. Because no one ever says, “Let’s have a really cool business strategy.” That’s foolish. And it’s why we don’t build “cool websites.” We develop digital ways to solve business problems. And last time we checked, cookie cutter, one-size-fits-all solutions never solve anybody’s business problems.

What do you want?

You need stuff that does everything really well. Scalable. Responsive. Easy to use. Only, that’s complicated.

What do they want?

For their intuition to mindlessly guide them through your painfully clear and focused UI. It’s simple, really.

How do they coexist?

Haggling. Hashing. Rehashing. Reducing. Collaborating. Designing. Developing. Hard thinking makes it beautiful.

Want to Talk?

Niki Lim

Director of Business Development

niki@bigcom.com