Brands have been liberated from the confines of traditional news outlets. Now they can be publishers, too. But if that information isn’t relevant, exciting, and share-worthy, it is a waste of time. Don’t waste time.

We are a people of stories. So it’s no wonder that we are continually drawn to things that are well told. Great stories have the power to create gravity that effortlessly draw people into a brand.


Stop blogging. Or publishing your own releases. This is about creating value. Start crafting things people want.


This isn’t TiVo. You don’t set it and forget it. Get after it. Promote your stuff through paid and earned placement.


No matter how good it gets, it can get better. Kaizen. Always be improving. Look it up.

Don’t start with your website. Start with your company and your objectives. Because no one ever says, “Let’s have a really cool business strategy.” That’s foolish. And it’s why we don’t build “cool websites.” We develop digital ways to solve business problems. And last time we checked, cookie cutter, one-size-fits-all solutions never solve anybody’s business problems.

What do you want?

You need stuff that does everything really well. Scalable. Responsive. Easy to use. Only, that’s complicated.

What do they want?

For their intuition to mindlessly guide them through your painfully clear and focused UI. It’s simple, really.

How do they coexist?

Haggling. Hashing. Rehashing. Reducing. Collaborating. Designing. Developing. Hard thinking makes it beautiful.

Want to Talk?

Niki Lim Roden

Director of Business Development