Your audience is a moving target – jumping from screen to screen to screen. Your media plan should help you stay leaps ahead, appearing on all devices at just the right time. Take it a step further and discover high performing targets hiding within your existing demographics. Adjust accordingly.

Mass communication is a myth. People expect advertising to be hand-tailored to them, even when they don’t know exactly what it is they want. There is no dragnet that catches all. Only specificity works.

Your reputation is what people say about you when you aren’t in the room. The good has the power to direct that conversation. The great can start or stop the dialog. Set the tone.

Public Relations is more than an exercise in relationships and releases. It’s about fostering and fomenting action through conversation. It is not mountains or boulders, but well-placed stones that are capable of giant-killing.