A circle. A triangle. A square. These are not just symbolic, esoteric shapes. They are the simplicity that reveal truth. They possess the power to unlock key insights and stand for the things you stand for. Not simply an identity or a promise, a brand is an intangible, emotional relationship developed with a product, service, or company over time.


The unchanging truths of your brand. Learn the things that are worth writing down with a chisel.


If everything is important, nothing is. Thoreau had it right. Simplify, simplify, simplify.


Strategy is meaningless without execution. Work the problem and passionately share what you’ve learned.


  • Brand Architecture
  • Brand Development
  • Brand Positioning
  • Brand Strategy
  • Consumer Research
  • Core Value Identification
  • Internal Communications
  • Logo Design
  • Messaging
  • Naming
  • Tagline Development
  • Visual Identity

Want to Talk?

Niki Lim Roden

Director of Business Development