Moving retail back to reality.

Bayer Properties manages a variety of outdoor retail centers that offer unique shopping and dining experiences. After a year of physical restrictions, social distancing, and online shopping—Bayer needed ways to invite guests back to what they love. We tapped into current mindsets to empower guests to return to their favorite stores and restaurants.

The message was well received. In addition to exceeding digital benchmarks, cars packed out the parking lots and crowd lines began to re-form. Guests enjoyed freely (but cautiously) exploring the latest trends with friends and family. After one of the toughest years ever, our campaign helped bring Bayer back to business.

We use photography and messaging to align with current mindsets.

Color palettes are inspired by seasonal fashion and Pantone trends.