Empowering the next generation of shoppers.

In today’s modern social world, nothing is more important than authenticity and inclusivity. That’s especially true for retail brands whose products are an expression of personality, culture, and identity. So when Bayer Properties, an owner and operator of retail and mixed-use real estate, needed a social-centric campaign that could help drive traffic to their properties and tenants locations, we set out to empower our audience through self-expression.

We developed a campaign rooted in a bold, confident statement that embodies the essence of fashion and shopping — an opportunity to explore, embrace, and express the most true version of you.