As part of the successful IN Campaign for the Birmingham CVB, we had an idea: take the incredibly popular IN Guide, featuring over 270 of the city’s most locally loved, locally owned spots (and now in its 5th print edition) and turn it into an app. Turns out, it’s an idea that locals and tourists alike loved as much as we did. Downloads were numerous, reviews glowing, and the app even reached the “Top Free Travel Apps” category of the iTunes App Store.