A promise. It’s a pact, an assurance, a commitment that’s only as good as the people who keep it. So when Birmingham promised to make college affordable and accessible for our students, it had to be taken seriously.

The Birmingham Promise needed an identity as bold and powerful as everyone it affects—the students, parents, educators, and businesses in our community. It needed to educate and empower as much as it encouraged growth and progression. The result is a brand that inspires continuous motion in the direction our city is heading. Because a better future is only possible when you keep moving ahead.


2021 Birmingham Addys

Gold: Elements of Advertising, Still Photography
Campaign: Wes Frazer

Silver: Out-of-Home/Ambient Media, Poster
Campaign: Birmingham Promise Posters

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