Teach a man to fish, and he’d probably still rather eat here.

There’s a very special place in our hearts for Southern brands—especially Southern food brands. So when Dixie Fish Company came to us as admirers of our Alabama Gulf Seafood campaign, we were thrilled to sink our teeth into the branding work for their soon-to-open restaurant. As always, authenticity was our first priority, and the result was genuinely Southern, uniquely Alabama—and as fresh as the locally sourced seafood on their tables.